Ideas By Sky

You came so far dear and we are only getting started! It is the time for your home to meet its new owner.

When your home is represented by Kurfiss Sotheby’s International Realty, it benefits from the worldwide recognition and prestige of the Sotheby’s name and gains exclusive access to highly qualified global clientele via exclusive relationships. It is OK to work with an agent you feel most comfortable with, please keep on reading to see what you should expect your agent to execute in terms of marketing and showing your property.

We realize it’s not business as usual in 2020 due to Covid-19, but we are still guiding clients from a distance as they prepare to put homes on the market, inventory remains extremely low. Virtual tours, video tours and virtual open houses help engage prospective buyers while keeping everyone safe. Contact me to learn more about virtual marketing and showings.

Now more than ever, consumers are shopping online, especially when considering a move to our area. We place your home in front of them via targeted print and digital channels. In 2020, our media powerhouse partners include The New York Times, Wall Street Journal, Bloomberg, among others around the globe.

We actively engage with online networks of people passionate about living. We promote our properties and content on multiple social media platforms, including Instagram, LinkedIn, our own Kurfiss.com blog, and Facebook, one of the top referring sources of traffic to Kurfiss.com. Additionally, Sotheby’s SIR brand-level social media channels, with thousands of followers from around the world, highlight our listings throughout the year. We also use email marketing to connect with agents and consumers, highlighting our homes and communities.

Of course there is the open house strategy on top of all the virtual, digital and outbound marketing efforts.
Most people think of open houses as just an event. Your agent should treat it as an additional opportunity to create impact around your neighborhood. She should master advertising your open house so that potential buyers will flow to your home, request private viewings, and share your home to friends, family, co-workers.

Below are some strategies, if you decide to host an open house, that you should expect your agent to execute when hosting an open house for you: 

1. Open House Details Should Be Included On The Online Listings
2. Open House Should Be Advertised On Facebook
3. Your Neighbors Should Be Notified that Your Home Is On Market
4. E-mail Video Tours To Potential Buyers and Their Agents
5. Turn Your Open House To A Party
6. Create Two Sided Flyers
7. Have A Refreshment Or Gift Strategy
8. Place open house ground signs around the neighborhood three days before the event and use a website like EZ Texting to generate a “Text to learn more” phone number
9. Use a website like Evite to create an invite you can email to your sphere
10. Take a video tour of the open house and send it to all attendees after the event. This is great way to keep the property top of mind with interested prospects.
11. With the help of a lender, create a finance option sheet and attach it to a takeaway brochure.
12. If the house is empty or needs updated art work, use art from a local artist and turn the open house into an exhibit.
13. Have a raffle. For giveaway ideas, work with local businesses who offer specialized services and ask if they would be interested in providing the prize.

14. Promote Your Open House Video Walk-through as an Instagram Story

15. Create an Affordable Virtual Tour for Social Media